Uli Hoeneß was elected FC Bayern München eV president for the second time at the club's Annual General Meeting on 25 November 2016, succeeding Karl Hopfner. Hoeneß was previously president from 2009 to 2014. He resigned from his post as FC Bayern München eV president and FC Bayern München AG supervisory board chairman in March 2014.
Hoeneß's first tenure began on 27 November 2009, when he succeeded Franz Beckenbauer after 30 years of serving as general manager and board member. He was elected FC Bayern München AG supervisory board chairman in March 2010. In his time as a professional player for FC Bayern from 1970 to 1979, Hoeneß won the 1974 World Cup, the 1972 European championship, the 1976 Intercontinental Cup, three European Cup titles, three German championship titles, one DFB Cup title and took part in the Olympic Games in Munich in 1972.
Hoeneß, born in Ulm on 5 January 1952, became the club's general manager at the tender age of 27 in 1979, having made 239 Bundesliga appearances and scored 86 goals. Hoeneß was FC Bayern München AG vice-chairman from 2002 to 2009, responsible for the professional playing section, the junior team, sponsorship, licences and representing the company in the Stadion GmbH.
Uli Hoeneß was seen as a visionary and pioneer in the Bundesliga even during his initial years as general manager, particularly in terms of TV and merchandising. Hoeneß received numerous personal awards: he was named Manager of the Year several times, was presented with the Bavarian Sports Award in 2006, the Bambi in 2009 and the Civil Courage award by the “Bündnis für Kinder” (Alliance for Kids) charity in 2010.
Under Hoeneß as general manager, board member and president, FC Bayern won a total of almost 50 trophies, including the Champions League in 2001 and 2013, the Intercontinental Cup in 2001 and the FIFA Club World Cup in 2013, the UEFA Cup in 1996, 18 German championship titles and 11 DFB Cup triumphs.